Website search optimisation involves a number of different elements which when combined greatly increase the chances of your site being on the first few pages of Google. Web site positioning is determined by your web site rank. Google ranks websites according to their relevance to a search topic, but if you don’t give enough information in your website pages as to what your site is about you will not get a high ranking for your niche market.

Web site rankings can be improved by researching your web site keywords, then using these to optimise your web site both on and offline. Web-ink offers four different services which will help to improve your web site ranking.

Keyword Report

In a keyword research report the following activities are carried out:

  • Analysing your current website for PageRank and keyword relevance
  • Analysis of 5 top competitors’ sites
  • Researching niche keywords
  • Preparing a report for the client including a list of 25 to 30 selected keywords with guidance on how to apply the listed keywords for improved site optimisation

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On site Optimisation

On site optimisation looks at the effectivenes of your keywords in the body of your website. We look at:

Keyword density analysis

Site Structure

Optimisation of:

  • Title tags
  • Alt tags
  • Header tags
  • meta tags
  • Anchor text

Plus adding robot.txt and preparing an itemised report on the work that has been done.

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Off site optimisation

Off site website optimisation focuses on additional activities that can improve your web site rankings, for example:

  • Creating and submitting a sitemap
  • Directory submissions
  • Search Engine submissions
  • An itemised report on all of the above.

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SEO site maintenance

This is an ongoing monthly process where we

  • Monitor your PageRank
  • Check for new keywords
  • Prepare a monthly analysis of your site

Pay Per Click Services

We also offer a full range of PPC services including:

  • Setting up Adwords accounts
  • Creating ads
  • Monitoring daily PPC activity
  • Scheduled reportiong
  • Adding keywords (including negative keywords)

If you are new to PPC and Adwords why not consider our PPC Starter package

If you would like to discuss running a full PPC programme with us please contact us with your requirements and we will prepare a quotation for you.