Offsite Optimisation
Off site optimization is all about getting your site noticed by the search engines based on the attention your site receives from other websites. It is called off-site because you have not got the same control over any process as you would have within your own site.
On your own site you can use your keywords wherever you choose and create whatever copy you want.
But how does the rest of the Internet community view your site?
Backlinks
When other websites link to your site it means they are endorsing what they see, that your site has something their clients might like.
This is an aspect of online marketing you cannot control directly. Search engines count backlinks (i.e. how many sites link back to yours) when they rank your site so it is one aspect of online marketing that deserves your full attention.
What can you do?
It’s not as simple as just getting a lot of people to link to your site. There are other factors that can affect your offsite optimisation:
Quality of links:
Who is linking to your site is important. It’s a type of assessment by association. Get noticed by the big guns and you have a winner. Get noticed by spammers and you get nothing but bad press.
Site Content
The content of your site matters. If you have uninteresting content with nothing of any value you will be ignored. Create content that others want to see and you will get noticed.
Social Networking
Your own online activity on blogs and forums can help with your online status. If you have an opinion and others are interested in it you will gain from association with those sites.
Directory Submission
Adding your site to reputable directories and search engines can add to the chances of your site being seen by others.
Paying attention to offsite optimisation can reap large rewards for the small business.
